December 7, 2019, 10:00 a.m.
Join Prof. Mishra in looking at Marketing from a lens of the Jobs-to-Be-Done Theory at our open house!
Price
Admission is free. No. of seats is limited. Reservation on a first-come-first-served basis.
Rutgers Open House – December 2019
Rutgers Open House – December 2019
- Start10:00 AM - Dec 07 2019
- Rutgers Business School AP || 146 Robinson Road, #05-01, Singapore 068909
- 6532 0083
- info@rutgers.edu.sg
Marketing Management
By Professor Anubha Mishra
About the Professor:
Dr. Anubha Mishra is an Associate Professor in the Marketing, Advertising and Legal Studies Department at Rider University. Dr. Mishra earned her Ph.D. in Retailing and Consumer Sciences from the University of Arizona.
Dr. Mishra’s research interest is in the area of adoption process and coping behavior. Her research has appeared in the European Journal of Marketing, Case Research Journal (now distributed through HBR), International Journal of Retail and Distribution Management and The International Review of Retail, Distribution and Consumer Research. In 2014, Mishra received the Gary Michael Idaho Power Fellowship in recognition of excellence in teaching, research and services.
About the subject:
Marketing Management is an introductory course that will enable the student to understand and appreciate the importance of marketing decisions within an organization. The module will present an overview of the major decisions in marketing – including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing – that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g. competition, economy, technology and sociocultural, legal and ethical factors).
