About the topic:
Data drives giant businesses like Amazon and Netflix. But let’s take a step back, visit the fundamental principles of marketing and discuss if we truly know more about our consumers from all the data that is now available to us.
Is Net Promoter Score really all that we need? How has shoppers’ journey changed in today’s marketplace? What are the most effective touchpoints to keep our consumers happy?
About Dr. Anubha Mishra
Dr. Anubha Mishra is an Associate Professor in the Marketing, Advertising and Legal Studies Department at Rider University. Dr. Mishra earned her Ph.D. in Retailing and Consumer Sciences from the University of Arizona.
Dr. Mishra’s research interest is in the area of adoption process and coping behavior. Her research has appeared in the European Journal of Marketing, Case Research Journal (now distributed through HBR), International Journal of Retail and Distribution Management and The International Review of Retail, Distribution and Consumer Research. In 2014, Mishra received the Gary Michael Idaho Power Fellowship in recognition of excellence in teaching, research and services.
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