The Powerhouse Thought Leadership Series – Data Data Data: Have We Lost Sight of Our True Consumers?
  • Start07:00 PM - Dec 11 2019
  • Rutgers Business School AP || 146 Robinson Road, #05-01, Singapore 068909
  • 6532 0083
  • info@rutgers.edu.sg

About the topic:

Data drives giant businesses like Amazon and Netflix. But let’s take a step back, visit the fundamental principles of marketing and discuss if we truly know more about our consumers from all the data that is now available to us.

Is Net Promoter Score really all that we need? How has shoppers’ journey changed in today’s marketplace? What are the most effective touchpoints to keep our consumers happy?

 

About Dr. Anubha Mishra

Dr. Anubha Mishra is an Associate Professor in the Marketing, Advertising and Legal Studies Department at Rider University. Dr. Mishra earned her Ph.D. in Retailing and Consumer Sciences from the University of Arizona.

Dr. Mishra’s research interest is in the area of adoption process and coping behavior. Her research has appeared in the European Journal of Marketing, Case Research Journal (now distributed through HBR), International Journal of Retail and Distribution Management and The International Review of Retail, Distribution and Consumer Research. In 2014, Mishra received the Gary Michael Idaho Power Fellowship in recognition of excellence in teaching, research and services.

More about Professor Mishra…


December 11, 2019, 7:00 p.m.
During the seminar, Professor Mishra will discuss popular data matrix, revisit fundamental marketing concepts, and brainstorm on the usability and gap, if any.

Price

Admission is free. No. of seats is limited. Reservation on a first-come-first-served basis.
Reserve your seat now!

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Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 May 2016 to 21 August 2020

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Rutgers Business School Asia Pacific
146 Robinson Road, #05-01,
Singapore 068909

Email: info@rutgers.edu.sg
Tel: +65 6532 0083

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