A comprehensive view of digital marketing that starts at the “50,000-foot level” by looking at the trends that are shaping the change in consumer behavior, and how these trends necessitate changes in the way marketing can be future-proofed to succeed. We’ll also explore the wide spectrum of opportunities that digital offers brands and businesses. Finally, an easy-to-apply framework will be shared to show how various opportunities and touchpoints within digital marketing can be interrelated – from search engine marketing (SEM) to website analytics, mobile marketing, and social media marketing.
Over the past 20 years, Taru has led large digital marketing agencies, helped clients reinvent marketing practices and operating models, built global brands, pioneered startups… generally been a catalyst for positive change.
Taru has provided Digital Marketing, Digital Transformation, and Change Management consulting and training to more than 4,000 professionals around the world. These include training senior executives at leading corporations such as Starbucks, Johnson & Johnson, MasterCard, Bloomberg, Sodexo, Credit Suisse, DBS, Oracle, WPP and Leo Burnett, among many others.
January 24, 2017, 4:00 p.m.
This workshop will emphasise the importance of digital in reaching consumers in the region, and identifies the necessary elements that must be incorporated to ensure brands and businesses do not lose out against competitors embracing digital strategies.
Price
$78
