Rutgers Personal Development Series – Fireside Chat on Personal Branding
  • Start07:00 PM - Mar 20 2017
  • End09:00 PM - Mar 20 2017
  • Rutgers Business School Asia Pacific, 1 Keong Saik Rd, Singapore 089109

Rutgers Business School Asia Pacific is resuming our monthly series of talks on career, business and leadership topics.

Join us for our next fireside chat as we dive into personal branding, with Andrea Edwards, The Digital Conversationalist.

Be prepared to be empowered, inspired and motivated to learn how you can harness social media to intelligently build your dream career, as well as to take advantage of the content marketing opportunities we all have today.

According to Andrea, building a strong, powerful and authentic personal brand is so much more than regular updates on Twitter or having a fantastic looking LinkedIn profile.

A professional personal brand empowers you to create the future you want for yourself, utilizing all of the amazing platforms we have available to us today.

So if you are ready to maximize your opportunities and to establish yourself as the go-to-person in your field of expertise, why not join us for this exciting event?

In this session, we will discuss

  • How to build a unique, powerful and authentic personal brand
  • Understand the value it brings to you, your company and your community
  • Insight into personal branding within the context of today’s digital world
  • Content marketing – what is it and why is it moving to the heart of business today? How does that apply to you?
  • How to maximize your social profiles and which ones you should use
  • What does success look like? What’s in it for you?
  • And so much more…

About Andrea Edwards, The Digital Conversationalist
Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional with more than 20 years’ experience from around the globe, including 12 years exclusively in Asia. A content marketing strategy pioneer, blogger, writer, as well as a social leadership, employee advocacy and personal branding trainer/coach for businesses and professionals – Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that resonates deeply and gets results.

Andrea relishes sharing her passion for content marketing and its’ ability to fundamentally transform how businesses communicate with their customers. To be at the heart of this revolution in Asia, where every day she partners with inspired business leaders on their journey into a new era of business storytelling, is what drives her to achieve greater success.

Additionally, Ms Edwards understands that to succeed in content, professionals must be motivated, trained and inspired to build their personal brands to pursue dreams, build influence and create real opportunities for the brands they work for.

Andrea has been blogging for a decade, and she’s authoring three very different blogs today, as well as contributing to many more. She’s a social media evangelist, considered a B2B content marketing and social media influencer in Asia, and has had the great privilege to work around the world – across Europe, the US, ANZ and Asia.

If you want to do your homework first, you can find Andrea here:



LinkedInThe Digital Conversationalist


YouTube Andrea Edwards

SlideShare AndreaTEdwards


Google+The Digital Conversationalist

March 20, 2017
Join us for our next fireside chat as we dive into personal branding, with Andrea Edwards, The Digital Conversationalist.


Get your ticket now!

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"The professors at Rutgers are great. Through their enthusiasm to impart their lifetime of research and teachings, the students benefitted greatly and the lessons are always over too soon and packed with so much useful information. The application is almost immediate. The capstone Business Strategy class taught by Prof Karafin helped me the next week when I had to attend a Leadership Summit in the US and had to present a business strategy to the CEO and the Operating Committee."
Lim Tze-Beng, MBA
Regional Manufacturing Technology Lead
Ashland Inc Singapore
Rutgers Executive MBA Program,
Class of 2015

Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 May 2020 to 21 May 2024

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Rutgers Business School Asia Pacific
146 Robinson Road, #07-01/02,
Singapore 068909

Tel: +65 6532 0083

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