Rutgers Open House – September 2017
  • Start07:00 PM - Sep 05 2017
  • End09:00 PM - Sep 05 2017
  • 1 Keong Saik Rd
  • +65 6805 4007

Marketing Management
By Prof. Anubha Mishra

Marketing Management is an introductory course that will enable the IEMBA student to understand and appreciate the importance of marketing decisions within an organization. The course will present an overview of the major decisions in marketing – including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing – that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g. competition, economy, technology and sociocultural, legal and ethical factors). The concepts will be reinforced by requiring students to complete a team marketing plan project.

Bookings for this event have ended. Please click here if you are interested in another open house.

Sep 5, 2017
Preview a lecture on Marketing Management – understand and appreciate the importance of marketing decisions within an organization, talk to Rutgers students and see if studying with our dynamic cohort is something for you.



Recent News


"Rutgers EMBA was the right course for me as I was looking for a course where I could learn from people with diverse backgrounds. The course was a great mix of structured learning as well as real-life cases. The final capstone week was where I could put all the learning together to apply to Business Strategy as well as Corporate Strategy. I believe the course helped me to get a 360 perspective and an executive mindset that are tremendously critical for me to advance in my career."
Jeong SoYoung, MBA
Regional Product Manager
Roche Diagnostics Singapore
Rutgers Executive MBA Program,
Class of 2016

Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 September 2020 to 21 September 2024


Receive Updates


Enter your email address to receive updates from Rutgers Business School Asia Pacific

Rutgers Business School Asia Pacific
146 Robinson Road, #05-01,
Singapore 068909

Tel: +65 6532 0083

Facebook LinkedIn YouTube