Rutgers Open House – September 2017
  • Start07:00 PM - Sep 05 2017
  • End09:00 PM - Sep 05 2017
  • 1 Keong Saik Rd
  • +65 6805 4007

Marketing Management
By Prof. Anubha Mishra

Marketing Management is an introductory course that will enable the IEMBA student to understand and appreciate the importance of marketing decisions within an organization. The course will present an overview of the major decisions in marketing – including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing – that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g. competition, economy, technology and sociocultural, legal and ethical factors). The concepts will be reinforced by requiring students to complete a team marketing plan project.

Bookings for this event have ended. Please click here if you are interested in another open house.

Sep 5, 2017
Preview a lecture on Marketing Management – understand and appreciate the importance of marketing decisions within an organization, talk to Rutgers students and see if studying with our dynamic cohort is something for you.



Recent News


"Rutgers had taken Executive adult learning to an enlightenment level. The program was very well structured and does not overload you with academic information. Every course essence was achieved via self-realization by professional professors leading us with intriguing scenarios and discussions. Allowing us time to digest concepts, and reapplying on real time events happening around the world."
Peter Chiong, MBA
Logistics and Operations Manager
Harley Davidson Asia Pacific
Rutgers Executive MBA Program, Class of 2016 Rutgers Executive MBA Program,
Class of 2016

Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 May 2020 to 21 May 2024

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Rutgers Business School Asia Pacific
146 Robinson Road, #07-01/02,
Singapore 068909

Tel: +65 6532 0083

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