Sep 5, 2017
Preview a lecture on Marketing Management – understand and appreciate the importance of marketing decisions within an organization, talk to Rutgers students and see if studying with our dynamic cohort is something for you.
Price
FREE
Rutgers Open House – September 2017
Rutgers Open House – September 2017
- Start07:00 PM - Sep 05 2017
- End09:00 PM - Sep 05 2017
- 1 Keong Saik Rd
- +65 6805 4007
- info@rutgers.edu.sg
Marketing Management
By Prof. Anubha Mishra
Marketing Management is an introductory course that will enable the IEMBA student to understand and appreciate the importance of marketing decisions within an organization. The course will present an overview of the major decisions in marketing – including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing – that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g. competition, economy, technology and sociocultural, legal and ethical factors). The concepts will be reinforced by requiring students to complete a team marketing plan project.
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Tags:
marketing management
