Rutgers Open House – September 2017
  • Start07:00 PM - Sep 05 2017
  • End09:00 PM - Sep 05 2017
  • 1 Keong Saik Rd
  • +65 6805 4007

Marketing Management
By Prof. Anubha Mishra

Marketing Management is an introductory course that will enable the IEMBA student to understand and appreciate the importance of marketing decisions within an organization. The course will present an overview of the major decisions in marketing – including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing – that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g. competition, economy, technology and sociocultural, legal and ethical factors). The concepts will be reinforced by requiring students to complete a team marketing plan project.

Bookings for this event have ended. Please click here if you are interested in another open house.

Sep 5, 2017
Preview a lecture on Marketing Management – understand and appreciate the importance of marketing decisions within an organization, talk to Rutgers students and see if studying with our dynamic cohort is something for you.



Recent News


"The professors at Rutgers are great. Through their enthusiasm to impart their lifetime of research and teachings, the students benefitted greatly and the lessons are always over too soon and packed with so much useful information. The application is almost immediate. The capstone Business Strategy class taught by Prof Karafin helped me the next week when I had to attend a Leadership Summit in the US and had to present a business strategy to the CEO and the Operating Committee."
Lim Tze-Beng, MBA
Regional Manufacturing Technology Lead
Ashland Inc Singapore
Rutgers Executive MBA Program,
Class of 2015

Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 May 2020 to 21 May 2024

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Rutgers Business School Asia Pacific
146 Robinson Road, #07-01,
Singapore 068909

Tel: +65 6532 0083

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