Digital Marketing Certificate

Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.

This six-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, web analytics and measurement, and multichannel integration.


Categories: Executive Education

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Speakers

Price

$2,970
"Rutgers EMBA was the right course for me as I was looking for a course where I could learn from people with diverse backgrounds. The course was a great mix of structured learning as well as real-life cases. The final capstone week was where I could put all the learning together to apply to Business Strategy as well as Corporate Strategy. I believe the course helped me to get a 360 perspective and an executive mindset that are tremendously critical for me to advance in my career."
Jeong SoYoung, MBA
Regional Product Manager
Roche Diagnostics Singapore
Rutgers Executive MBA Program,
Class of 2016

Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 May 2016 to 21 May 2020

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Rutgers Business School Asia Pacific
1 Keong Saik Road
Singapore 089109
Tel. +65 6805 4007