Digital Marketing Certificate

Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.

This six-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, web analytics and measurement, and multichannel integration.


Categories: Executive Education

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Price

$2,970
"Business in our complex world continues to change and we must stay up with the latest information and learning. Rutgers faculty has been amazing and world class without a doubt. Choosing Rutgers MBA program has been an excellent decision and has immeasurably helped by building on skills I already had and added a wide range of tools and knowledge I never knew existed. Definitely one of the best decisions I’ve ever made."
Wes Graff,
Technology Consultant & Entrepreneur
Rutgers Executive MBA Program,
Class of 2017

Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 May 2016 to 21 May 2020

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Rutgers Business School Asia Pacific
1 Keong Saik Road
Singapore 089109
Tel. +65 6805 4007