Digital Marketing Certificate

Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.

This six-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, web analytics and measurement, and multichannel integration.


Categories: Executive Education

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Speakers

Price

$2,970
"The professors at Rutgers are great. Through their enthusiasm to impart their lifetime of research and teachings, the students benefitted greatly and the lessons are always over too soon and packed with so much useful information. The application is almost immediate. The capstone Business Strategy class taught by Prof Karafin helped me the next week when I had to attend a Leadership Summit in the US and had to present a business strategy to the CEO and the Operating Committee."
Lim Tze-Beng, MBA
Regional Manufacturing Technology Lead
Ashland Inc Singapore
Rutgers Executive MBA Program,
Class of 2015
Rutgers Business School Asia Pacific Pte Ltd
A wholly owned subsidiary of
Rutgers, The State University of New Jersey
CPE/UEN#: 201019419W.
Registration Period: 22 May 2016 to 21 May 2020

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