Digital Marketing Strategy Workshop
Speakers
  • Start04:00 PM - Jan 24 2017
  • End07:30 PM - Jan 24 2017
  • 1 Keong Saik Rd, Singapore 089109
  • +65 6805 4007
  • info@rutgers.edu.sg

Date: 24.Jan.2017
Time: 4pm
Duration: 3.5 hours
Venue: 1 Keong Saik Rd, Singapore (entry via Neil Rd)

Cost: S$78

Digital Marketing Strategy

A comprehensive view of digital marketing that starts at the “50,000-foot level” by looking at the trends that are shaping the change in consumer behavior, and how these trends necessitate changes in the way marketing can be future-proofed to succeed. We’ll also explore the wide spectrum of opportunities that digital offers brands and businesses. Finally, an easy-to-apply framework will be shared to show how various opportunities and touchpoints within digital marketing can be interrelated – from search engine marketing (SEM) to website analytics, mobile marketing, and social media marketing.

About Taru Jain

Over the past 20 years, Taru has led large digital marketing agencies, helped clients reinvent marketing practices and operating models, built global brands, pioneered startups… generally been a catalyst for positive change.

Taru has provided Digital Marketing, Digital Transformation, and Change Management consulting and training to more than 4,000 professionals around the world. These include training senior executives at leading corporations such as Starbucks, Johnson & Johnson, MasterCard, Bloomberg, Sodexo, Credit Suisse, DBS, Oracle, WPP and Leo Burnett, among many others.

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Tags: workshop

This workshop will emphasise the importance of digital in reaching consumers in the region, and identifies the necessary elements that must be incorporated to ensure brands and businesses do not lose out against competitors embracing digital strategies.

Price

$78
MORE INFORMATION & RSVP

Recent News

TESTIMONIAL

"The professors at Rutgers are great. Through their enthusiasm to impart their lifetime of research and teachings, the students benefitted greatly and the lessons are always over too soon and packed with so much useful information. The application is almost immediate. The capstone Business Strategy class taught by Prof Karafin helped me the next week when I had to attend a Leadership Summit in the US and had to present a business strategy to the CEO and the Operating Committee."
Lim Tze-Beng, MBA
Regional Manufacturing Technology Lead
Ashland Inc Singapore
Rutgers Executive MBA Program,
Class of 2015

Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 May 2016 to 21 May 2020

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Singapore Executive EMBA Timetable

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Rutgers Business School Asia Pacific
1 Keong Saik Road
Singapore 089109
Tel. +65 6805 4007